How Charts Can Give Us Geographical Insights

Charts are a core data product used in virtually every business space and across both large and small businesses. Industry requires a vast network of data products, and many brands utilize a wide range of analytical processes to create and support ongoing data collection and the resulting visualizations that can help decision-makers continue to produce great direction for the rest of the company’s workforce.

One great opportunity for analysis is in the geographical space. While more and more brands are delving into all that e-commerce channels can offer, the importance of geographical charts (both in the physical brick-and-mortar side of business and in e-commerce settings alike) remains at an all-time high. Geographical datasets are those that are pinned to physical locations rather than having a primary data point in another metric like demographic group, time, or otherwise. Geography has always been a core component in much of what business is capable of, and it offers both a barrier and opportunity, depending on how you approach problem-solving in the physical world. With the help of geographical datasets and the charts that are produced with them, business leaders are more than capable of identifying and defeating issues of geography and physical space with ease.

Continue reading to learn more about how geographical datasets and their visualization products are leveraged in the business world to create spatial insights that are crucial in supporting ongoing business success.

A heat map can signal expanding or contracting opportunities.

Some geographical charts feature the use of heat mapping to help their users identify patterns and densities. A heat map is a great way to reveal data prevalence in specific physical areas. These are great for data users who need a more nuanced data distribution method than the traditional color gradient approach. With a color gradient, data can be plotted based on location, but the traits and trends are aggregated into raster or vector units that are often not granular enough to provide detailed information about trends over time.

With the help of multiple, serial mapping products that utilize heat mapping techniques, researchers are able to plot patterns in shipping trends, readership from geographical areas, and much more. Heat mapping offers a complex data product in an easy-to-understand visual package. Simply put, these and other techniques involved in the mapping of geographical data products have found a home in the analytical processes of many brands from the use of internal AI and machine learning processes to broader concepts because they offer unique insights that can help shape ongoing transformations designed to promote greater success throughout the business.

Geography is a core element in much of human interaction.


The value of geographical charts goes beyond the location data that businesses need as they approach new marketing campaigns, sales pitches, or expansion into new markets. These elements of the human experience are essential in determining some of the key developments that have taken place in history, and those that are likely to continue unfolding in our future. For instance, geographical data is essential in the continued pursuit of climate science and environmental sustainability. This is true for businesses that are seeking to reduce their carbon footprint as well as those in the energy sector that are seeking ways to boost the efficiency of their renewable energy projects.

Geography is a foundational course in the learning environment that young students participate in for a reason. The insights that geographical information can provide are potent and multifaceted. In today’s business landscape, there is a niche space for those who understand the value that physical location data can bring to the table.

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