Tips to Execute a Product Sampling Campaign Successfully

Ratings and reviews play a significant role in increasing businesses’ traffic, accelerating conversions, and drawing insights. Product sampling is a proven way of collecting impactful content. Brands and store owners can generate reviews for existing and new products by executing effective product sampling campaigns. It’s a practical way of gathering lots of content in a short span. 

Follow the tips below to make the most of your product sampling campaign:

• Understand the goal

Different retailers may be trying to achieve unique goals. Some want to get massive volumes of review content for a single product, while others want to draw reviews across a wide range of products in the catalog. What you may be trying to achieve might vary. However, it’s vital to understand your goal to implement a successful product sampling campaign. 

Businesses send out a wide range of product samples in low volumes to get higher coverage. Thus, multiple products will generate content. Contrarily, retailers generally send out product samples before the product launch to get more content for one product. Through this, credibility increases, and businesses get a chance to identify and fix product flaws before the launch. 

• Know your target audience

Ensure that your product samples reach the perfect set of audiences. The ideal customers will provide more and better quality reviews. You can identify the TG through surveys. For instance, if you sell baby products- ask whether the recipient has children and note their age range. Accordingly, send the samples to active and engaged users. Some companies have existing databases with customer information. You can find your niche using this data.

• Evaluate which products can lead a successful campaign

Product sampling campaigns are primarily effective for product launches, seasonal in-store promotions, and targeted products. Customers are skeptical about buying products that don’t have reviews. Before launching the product, ensure that it has plenty of reviews generated through prior product sampling. Moreover, products that have a short shelf life and are seasonal need to develop review content quickly before it’s off the shelf. For products that have high traffic but a low conversion rate, product sampling can work wonders!

• Choose the right time

Product sampling is done once the product is live and available in the market for sale; well, that’s a misconception taking roots among businesses. The fact is – the campaigns must ideally run before the launch. So, when people have to buy the product, they can scan through reviews and gain the confidence to purchase. Moreover, when reviews are generated before the launch, manufacturers can immediately mend any faults or issues with the product. 

• Follow up with emails 

Once the samples have reached the audience and they have used the product, encourage them to review it! If you’re going to make them log into portals and websites to write the review content, they might ignore your prompts. Make the process as simple as possible. Give them a direct link to feed their review. Some businesses include the form inside the email. For example, if your company sells mattresses, you must wait for a couple of weeks before you follow up.  

Lastly, analyze and evaluate the quality and quantity of reviews and gain insights to grow your business!