Nowadays cookies are packed in specially designed and innovative custom cookie boxes. They are available in different shapes, styles, and designs. Beautiful packaging makes them yummier.
Everybody loves to have a food as a gift especially if cookies are packaged in attractive and tempting boxes. Cookies make the perfect gift for special events such as holidays and birthdays. There are few factors which need to be considered during the manufacturing of cookie packaging. The most significant and essential factor is to utilize the good quality of packaging material. The function of high quality packaging is to protect the cookies and to provide an appropriate way to transport them across the marketing channel. Other important thing is the creativity in the designing of cookie boxes.
How You Can Give Your Cookie Boxes an Attractive Appearance
Appearance has the great importance as customers will be attracted to the packaging which they find attractive and appealing. Following are the factors manufacturers must keep in mind.
Innovative Shape and Style
To appeal more customers towards your products and brand always make sure to offer them variety of shapes and different styles. Usually two types of cookie packaging is utilized the one is commercial and the other is packaging with wooden texture. Mostly brands sell their products in their commercial packaging with bold colors, cookie images, and printing stuff on them. Wooden texture on the other hand is to give a packaging a little more classy and elegant appearance. There are a lot of shapes and styles of packaging options available in the market from which you can choose in accordance to your need. Most of the customers prefer favor boxes to purchase in bulk for their special events such as wedding or any other celebration because of the simple presentation of the Packaging.
Uniqueness in Design
Unique and creative designs can be your brand booster and can increase sales. There are a lot of luxurious designs of cookie packaging like boxes with sliding trays in them often used at parties to give party attenders. Customers find it easier if the packaging comes with handle so they can take it from one place to another. Different companies choose designs and styles which fit best for their requirements and they try to create unique designs so their brand can stand out in the market. Brands choose best designers to create amazing and exceptional packing designs.
Appearance is the key to the success of any brand and the product. Customers will never choose the packaging they find unattractive and boring. To make customers your brand loyal offer packaging that is eye-catching in the first place. Every brand wants the best presentation of their product that is why they choose best packaging companies to do the job. The use of colorful boxes with window on it is the great indication to attract clients and will be easier for them to get to peek inside the box to them mouth-watering cookies. Manufacturers should change their style and shapes of the boxes after few years so customers will not bored of same packaging.
Selection of Colors
Manufacturers can make their cookie boxes more interesting by giving them extra attention like decorating them with ribbons, bows, and glitters. They can create simple transparent packaging and then can decorate them with ribbons to make it simple and elegant. Brands can choose packaging that matches their specific brand color scheme.
Packaging that is specially designed for kids on their special events such as birthdays must have an artwork printed to make them more exciting for kids. Birthdays are usually celebrated by keeping a specific theme for a party, so to make cookie packaging more attractive for kids must follow the theme. Kids are never attracted to simple packaging they will always be happy to have a cookie box with a characters printed on it.
It’s very important for any brand to print their logo on their packaging for branding purposes. Customers can only get to know about product if it’s printed on the boxes. Customers are always conscious about the ingredients used in the product before buying it, so it’s a smart move to print all the information regarding ingredients on the box with production and expiry date as well. Selection of font style and size is very important as it is crucial that your brand name is readable for customers. Packaging that is used to gift someone can have special printing on it like you can print special messages and best wishes on it. For a brand it is very important to print email address, phone number, and other information on the back of box which will make it easier for clients to contact you in case of any feedbacks and queries.
Now days companies prefer to use environmental friendly material in their packaging which can be easily recycled. Customers prefer to purchase from the brand making their packages from cardboard, paper, and plastic. They know if they do not think about the environment they might lose customers. First priority of any business should be the environment and how their packaging affects the environment.