Elon Musk left no stone unturned on Friday when announcing Linda Yaccarino as Twitter’s new CEO. Yaccarino, an experienced advertising executive and chairman of the World Economic Forum’s Taskforce on Future of Work Task, would keep up the suspense until his big reveal on Sunday evening.
She served as chairman of global advertising at NBCUniversal and led her team to generate $100 billion in sales. Born and raised in Deer Park, NY and graduated from Penn State University.
Chief Marketing Officer
Linda Yaccarino Wikipedia has extensive media industry experience and an established track record of turning around struggling companies. She spent almost two decades at Turner, the cable television network that includes CNN and TNT, where she held several leadership roles including executive vice president for advertising sales and marketing.
Yaccarino will assume global advertising sales and partnership responsibilities for NBCUniversal’s entire portfolio of linear networks, digital platforms, distribution relationships and client partnerships, in addition to leading an enterprise data strategy initiative across the company.
Yaccarino, a graduate of Penn State University and widely acknowledged as a leader in her field, has received many honors including being named by Business Insider as one of “Top 10 People Transforming Advertising” and The Hollywood Reporter as “Women in Entertainment Power 100.” Additionally, she serves on World Economic Forum’s Global Future Council on Media Entertainment & Culture as an active member.
CEO & Chairman of Global Advertising & Partnerships
As an accomplished media executive, Yaccarino knows her way around the industry inside and out. She’s helped shape how TV is consumed and promoted while earning recognition in business as an influential voice.
At NBCUniversal, she overhauled their advertising business for digital age. Under her guidance, her team supported the 2020 launch of Peacock, an ad-supported streaming service featuring advertising. They also adopted innovative approaches for measuring advertising effectiveness as well as nontraditional partnerships with Apple, YouTube, Snapchat and Twitter.
Yaccarino met with Musk at a marketing conference last month, where she candidly interviewed him about Twitter’s efforts to rebuild advertisers’ trust after reports of toxic content. She noted that Coca-Cola and Visa would likely return if Twitter provided more data on user engagement while protecting them from potentially negative content. Yaccarino graduated from Penn State University.
Executive Vice President & Chief Operating Officer
Yaccarino hails from New York and holds a degree in Telecommunications from Penn State University. As a champion for transparency and moral leadership, she served on President Obama’s Council on Sports Fitness and Nutrition; collaborated with government agencies on producing the Covid vaccination campaign; and has given lectures in Advertising Ethics at her alma mater.
Since joining NBCUniversal in 2011, she has created an advertising business fit for the 21st century by consolidating individual network teams into one portfolio and operationalizing a comprehensive monetization strategy across networks, properties and businesses. Additionally, she successfully reinvented the Upfront marketplace while developing Peacock as an ad-supported streaming service transforming how television is consumed and measured.
As Elon Musk moves away from running Twitter’s business operations and toward product design and new technology, Yaccarino’s experience, industry renown, and knowledge of the advertising market will be essential in rebuilding trust among advertisers and bringing financial recovery for Twitter.
Executive Vice President & Chief Strategy Officer
Since joining NBCUniversal in 2011, Yaccarino has transformed their advertising and partnership business for the 21st century, operationalizing a consolidated monetization strategy across their diverse portfolio of linear networks and digital platforms. She has been an industry leader, advocating for less reliance on Nielsen ratings while simultaneously creating a data-driven commercial innovation platform which connects established and emerging brands with hundreds of millions of consumers worldwide.
At Comcast NBCUniversal’s acquisition of Sky, she took her transformative approach global by initiating the first ever combined advertising and sponsorship program for the Los Angeles 2028 Olympic Games while unifying advanced video advertising products across both companies. Renowned for being both an experienced strategist and team builder, Yaccarino also stands out for being empathic and dedicated to placing people first.
Experienced in healthcare management for more than 25 years, she brings an innovative and results-driven leadership style to MemorialCare Health System where she oversees its growth, associated strategies and strategic initiatives.