Who doesn’t love gifts? If you are running a business, almost all of your customers would love gifts. And if you can make your customers happy by adding some gifts once they are done with their shopping, it may help you improve your business ten times. Does it not sound good?
Yes, digital gift cards can be a powerful tool that can improve the customer experience while also increasing brand loyalty when combined with a rewards program.
In this article, we present a few reasons why more and more businesses are incorporating gift cards into their marketing approach.
But first, let us know the basics of a gift card.
A gift card is something similar to a prepaid debit card. It contains a specific amount of money in it which is available for different kinds of purchases. It can be used at retail stores, gas stations, and restaurants.
Usually, merchants provide a unique gift code to their customers through email as a digital gift card that contains a specific amount electronically. Digital gift cards play the same role as regular gift cards. However, once you have cashed out or used a gift card for payments, it cannot be cancelled or reversed.
Luckily, you can also send a digital gift card as a birthday gift to your friends or relatives or your customers. Nowadays, some gift cards from brands like Amazon, McDonald’s, Wal-Mart, Starbucks, Netflix, American Express, Google Play are all the rage.
Types of Gift Cards
Now, we’ll go over the many types of gift cards so you can pick the ones that best suit your company’s needs.
Electronic Gift Card (E-gift Card):
Generally, an eGift card allows your customers to purchase a gift card directly from your website.
Barcode gift cards:
Barcode technology is used to create these physical gift cards. One of the downsides of these types of gift cards is their risk of getting misplaced.
Magnetic-Stripe Gift Cards:
It provides better data security as compared to barcode gift cards
How Digital Gift Cards Can Improve Your Business
Those who are giving so many gift cards for free are not fools! So, let’s take a look at how a gift card can give a business the ultimate success.
Increase your sales:
Gift cards are an easy method to boost sales. Gift cards can easily attract new consumers and maintain relationships with existing customers. A customer relationship may begin with a gift card, but it should not end there. People use the gift card option when they cannot find the right gift for their loved ones. You can say gift cards are a miracle for last-minute buyers.
Research says that 72% of buyers spend more than the gift card’s value while purchasing a product.
Increase Brands Awareness:
Likely, a person who receives the gift card has never heard of your company before. Isn’t it?
Now, giving a gift card indirectly forces that person to reach out to your services and have a deeper understanding of your company. Moreover, if the person likes your offer, there’s a certain chance they will buy a similar gift card for their friends and family. Hence, brand awareness increases.
On the other hand, the logo on the gift card draws attention to your company. In addition, unlike traditional gift cards, you can send digital gift cards anywhere in the world that gives your company a global presence.
Increase Customer Loyalty:
You can increase your customer’s loyalty by solving customer complaints with gift cards. For their trouble, offer courteous and empathic customer care, a timely refund, or a gift card. Your consumers will feel respected. Even if they had a bad experience, a gift card would encourage them to return to your business.
You can introduce some gift card offers to increase engagement without a loyalty program. For example, “Pay with gift cards and get a flat 20% off”.
Reduce Risk factor:
Research says that over 31% of consumers are concerned about becoming a suspect, and this number is rising every year. Therefore, a gift card can be a good way to reduce the risk factor that hangs over your business.
Gift cards are an excellent strategy to increase sales. As you can see, adding gift cards to your business’s offers has a lot of advantages. So, if you wish to purchase a gift card for a friend or family, your search ends at Gorilla Coupon. Choose from their diverse range of gift vouchers and coupons from my fave and enjoy shopping at the best prices!